With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click or search engine optimization. Let’s take a look at the differences between SEO and PPC of these possibilities and how to choose the best one.
Let us check the difference between SEO and PPC
- Pay-Per-Click (PPC)
- Search Engine Optimization (SEO)
- When Is It Best To Use SEO?
- When Is It Best To Use PPC?
By paying a fee each time an ad is clicked, advertisers essentially purchase visits to their site. Advertisers place a maximum bid and compete against the bids of other advertisers for the same keyword. PPC ads appear first and are marked as an “Ad”, as shown in these search results for the keyword “Web design.” This is the key difference of organic search vs. PPC. Marketers often call SEO “earned” and PPC “paid” when talking about SEO vs. PPC.
By using specific strategies, techniques, and tactics, websites are able to rank highly on search results pages of search engines like Google, Bing, and Yahoo. Since these rankings are earned instead of purchased, they are not marked as an “ad.”
When consistent results are desired. SEO has a relatively long gestation period. Getting to the first page of search engine results won’t happen overnight or even in a week. Getting to the top of the SERPs will take time. However, once your website gets there via SEO, you will enjoy sustained traffic. Also, if you keep up with your SEO campaign, working to maintain and improve results, you can stay on top for a long time and reap long-term benefits.
When immediate results are desired. PPC will deliver results fast. Very fast! You can count the minutes before a rush of visitors come cascading to your pages. This is because the moment your PPC campaign is approved (provided that your bids are high enough to merit priority placement), your ads will immediately be displayed for millions of people to see. The traffic will almost be instantaneous. Marketing products, services or events with an expiration date is always a race against time. When your website isn’t designed for SEO.
Keep in mind that SEO isn’t “Free Clicks”. It’s a tremendous amount of work in creating and promoting content which takes a great deal of time and money.
These are some situations when you might have a preference toward one marketing method or the other. We personally believe one shouldn’t be thinking in terms of SEO vs. PPC – but rather that both SEO and PPC are important, one must deploy proper marketing action plan to decide on ratio of both this marketing tactics.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution