10 Benefits of Responsive Web Design

Responsive web design benefits designers, developers, businesses and, most importantly, users in the following ways:

• More Mobile Traffic

More than 70% of total web traffic comes from mobile devices. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

• Faster Mobile Development at Lower Costs

Responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

• Lower Bounce Rates

A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site.

• Higher Conversion Rates

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer.

• Improved SEO

Responsive web design is becoming as important to search engine optimization as quality content. There’s always an extra SEO benefit for mobile optimized sites.

• Improved Online Browsing Experience

If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.